Etihad Reimagine

State of the art 360° video

Winter/spring 2015

Produced for New York agency Barbarian Group by Stopp/MediaMonks, I lead pitch, planning, capture, and post production of this highly ambitious project. I also voiced this making-of video:

Not mentioned in the video is the bespoke player app which used a custom cube mapping layout rather than equirectangular projection in order to maximize visual quality (possibly the world’s first implementation in the wild), and the highly elaborate audio production that lead to an AES white paper by myself and lead audio engineer Eric Thorsell, presented at AES 2016 in Los Angeles.